Digital Nomads believe that the digital revolution is changing everything about how we live our lives. Digital innovations are incredibly disruptive and we have seen numerous examples already where traditional business models have been turned upside down e.g. the online music industry.
The digital agenda is not just about technology, it’s much more than that. The ability for people and things to be joined through digital communications, is transforming four main aspects of life:-
- Economy and business. Not just the recognised “digital” businesses like software development or website design or video games, but all sorts of businesses, like architects or marketing, even manufacturing, which is building a new future for itself in the UK as advanced manufacturing. Traditional businesses such as electricians and plumbers are using online channels to increase their reach and using digital technologies to run their businesses in efficient and competitive ways.
- Quality of life. People gain financially from discounted and smarter shopping, and from better job opportunities. There is access to all the knowledge in the world, for learning and for pleasure. Digital media provides entertainment, social contact with distant family and friends, even with strangers, and enables democratic participation. There is the ability to conduct routine matters quickly and at home (or from anywhere) and to access health services from the home.
- Stronger communities. With quick and easy communications and with networks and online forums, neighbours and people with common interests can easily come together to exchange experiences, views and ideas. They can help to shape where they live. They can reduce crime and anti-social behaviour. They can become more confident and cohesive. They can organise and campaign, with the ability to widely spread their message in short periods of time.
- Better and cheaper services. Services can be more personalised, made-to-measure rather than one size fits all. They can be more citizen-centred, with residents helping to design how they are delivered. Many can be automated, others can be made simpler to operate, for both customers and staff. Digitally-enabled service delivery can drive down cost and drive up quality.
Digital Nomads have worked on projects across all of these areas and have worked with public sector partners on digital strategy and action plans underpinning economic growth as well as on Get Online (GoOn) campaigns and initiatives and training programmes. We have also worked with businesses, including SME’s and with Voluntary Sector Organisations, advising and coaching on digital skills and the use of free or low cost technologies to improve market share or engagement and business efficiency (reducing cost through business process optimisation and new ways of working).
The digital agenda is becoming all pervasive as these headlines help to illustrate: –
- 2bn Internet users in 2012 forecast to reach 5bn by 2020
- UK Smartphone penetration at 51%
- In 2013 UK smartphone sales will overtake PC sales
- By 2015 50m people will be online in the UK
- Average UK adult online shopping spend is £3,370 pa (2011)
(statistics from Google and Cisco, 2012).
In his foreword to the Civil Service Reform Plan, Minister for the Cabinet Office Francis Maude said, “Government wherever possible must become a digital organisation. These days the best service organisations deliver online everything that can be delivered online. This cuts their costs dramatically and allows access to information and services at times and in ways convenient to the users rather than the providers.”
Digital Nomads can help organisations to meet these challenges and to benefit from the many opportunities presented by digital.