Social Media Training

We deliver a range of social media workshops, catering for start-ups and SME’s, larger organisations, the public sector and elected members. Please get in touch to discuss your requirements.

We are currently delivering a series of workshops for business, with Airedale Enterprise Services, for just £15 (90% funded – eligibility criteria apply).

This is a 1 day course designed for start-ups and SME’s looking to understand social media and to build an online presence.

Suitable for people with little or no experience of using online tools the course will take delegates through the basics and delve into the detail in a relaxed and enjoyable way.  The day will involve lots of demonstration and discussion and the sharing of practical tips and insights on the do’s and don’ts of using social media in business.

Participants on this course will learn how to:-

  • Use the main social media platforms (Twitter, Facebook and LinkedIn) and understand the terminology including hashtags, RT’s, DM’s, Posts, Updates and Pages etc.
  • Cross promote their brand and build presence on multiple social channels
  • Develop a blog or news site and venture into using WordPress
 
Course Content

Introductions

  • Welcome
  • The digital revolution
  • Understanding the basics

Twitter

  • Demonstration
  • Understanding the terminology
  • Setting up an account
  • Using client software and APPS

Facebook for BusinessApps & iPhone

  • Introduction to Facebook
  • The difference between personal accounts and pages
  • Examples of businesses using Facebook successfully
  • Setting up a Page

LinkedIn

  • Introduction to LinkedIn
  • Demonstration & discussion
  • Setting up an account

Blogs & Social Websites

  • Introduction to the social web
  • The main platforms in use
  • Using WordPress
  • Getting started

Summary Discussion

  • Managing your online presence
  • Strategy
  • Conclusions

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